Etkinlikler

Etkinlikler

Etkinlikler

• Nis19

  İşletme Fakültesi Seminerler Serisi / Barış Depecik

  Title : Who Benefits from Brand Exits? Why? Abstract : The increasing frequency of brand exits raises two questions pertinent for both manufacturers and retailers: When a brand disappears from the market, (i) what brands are better positioned to benefit...